Architecture creates space
Architecture creates space
Architecture creates space
Perception creates value
Perception creates value
Perception creates value
HAZIN enables high-end hospitality brands to understand how guests perceive value across the entire journey.
From the expectations formed before arrival
to the experience on property
& the memories that remain after the stay.
HAZIN enables high-end hospitality brands to understand how guests perceive value across the entire journey.
From the expectations formed before arrival
to the experience on property
& the memories that remain after the stay.
HAZIN enables high-end hospitality brands to understand how guests perceive value across the entire journey.
From the expectations formed before arrival
to the experience on property
& the memories that remain after the stay.
We identify where the guest journey reinforces the value a property intends to create, where guest perception diverges from brand intention, and what can be improved for a more coherent experience with stronger perceived value.
We identify where the guest journey reinforces the value a property intends to create, where guest perception diverges from brand intention, and what can be improved for a more coherent experience with stronger perceived value.
We identify where the guest journey reinforces the value a property intends to create, where guest perception diverges from brand intention, and what can be improved for a more coherent experience with stronger perceived value.
A different way of looking at hospitality
NEUROMARKETING · CONSUMER PSYCHOLOGY · MULTISENSORY PERCEPTION · CUSTOMER EXPERIENCE · HOSPITALITY STRATEGY
From research to implementation, we help align the experience guests have with the value a property intends to convey.
From research to implementation, we help align the experience guests have with the value a property intends to convey.
A different way of looking at hospitality
NEUROMARKETING · CONSUMER PSYCHOLOGY · MULTISENSORY PERCEPTION · CUSTOMER EXPERIENCE · HOSPITALITY STRATEGY
From research to implementation, we help align the experience guests have with the value a property intends to convey.
From research to implementation, we help align the experience guests have with the value a property intends to convey.
A different way of looking at hospitality
NEUROMARKETING · CONSUMER PSYCHOLOGY · MULTISENSORY PERCEPTION · CUSTOMER EXPERIENCE · HOSPITALITY STRATEGY
From research to implementation, we help align the experience guests have with the value a property intends to convey.
From research to implementation, we help align the experience guests have with the value a property intends to convey.
What shapes perceived value?
What shapes perceived value?
What shapes perceived value?
Positioning
How the property defines its value, category, voice and place in the market.
Positioning
How the property defines its value, category, voice and place in the market.
Positioning
How the property defines its value, category, voice and place in the market.
Space & Atmosphere
How architecture, lighting, sound, scent and physical details shape perception.
Space & Atmosphere
How architecture, lighting, sound, scent and physical details shape perception.
Space & Atmosphere
How architecture, lighting, sound, scent and physical details shape perception.
Taste & Ritual
How gastronomy, beverage, wellness, events and signture moments create distinction.
Taste & Ritual
How gastronomy, beverage, wellness, events and signture moments create distinction.
Taste & Ritual
How gastronomy, beverage, wellness, events and signture moments create distinction.
Journey & Service
How service, flow, technology and experience systems shape the stay.
Journey & Service
How service, flow, technology and experience systems shape the stay.
Journey & Service
How service, flow, technology and experience systems shape the stay.
How imagery, media, content and communication shape expectations and external perception.
Visibility & Perception
How imagery, media, content and communication shape expectations and external perception.
Visibility & Perception
How imagery, media, content and communication shape expectations and external perception.
Visibility & Perception
One system. Five neural states. Five sensory channels.
HAZIN's proprietary H5™ framework helps us understand how these signals work together across the guest journey.
One system. Five neural states. Five sensory channels.
HAZIN's proprietary H5™ framework helps us understand how these signals work together across the guest journey.
One system. Five neural states. Five sensory channels.
HAZIN's proprietary H5™ framework helps us understand how these signals work together across the guest journey.
Ways to work with HAZIN
Ways to work with HAZIN
Ways to work with HAZIN
Different needs call for different levels of involvement.
Whether you're exploring one specific moment or rethinking the experience as a whole, HAZIN offers different levels of engagement depending on what the property needs.
Start where you are.
Different needs call for different levels of involvement.
Whether you're exploring one specific moment or rethinking the experience as a whole, HAZIN offers different levels of engagement depending on what the property needs.
Start where you are.
Different needs call for different levels of involvement.
Whether you're exploring one specific moment or rethinking the experience as a whole, HAZIN offers different levels of engagement depending on what the property needs.
Start where you are.
A CLOSER LOOK
Perception Snapshot™
A CLOSER LOOK
Perception Snapshot™
A CLOSER LOOK
Perception Snapshot™
Understand one priority experience.
A focused assessment of one priority area or moment in the guest journey, examining the sensory, environmental and experiential signals influencing how it is interpreted. We identify what is reinforcing the intended experience and where focused changes could create greater coherence and perceived value. Ideal for properties that have one specific area they want to understand and develop more deeply.
Pre-arrival · Arrival · Guestroom · Lobby · Breakfast · Spa · Check-in · Social Media · Post-stay · Pool Experience · Guest Reviews · PR & Media Presence +
Understand one priority experience.
A concentrated assessment of a specific area or moment in the guest journey. We look at the sensory, experiential and perceptual signals at play, how they work together and what they communicate about the property’s intended value, then identify what could be strengthened and provide focused recommendations for how to improve it. Ideal for properties that have one specific area they want to understand and develop more deeply.
Pre-arrival · Arrival · Guestroom · Lobby · Restaurant · Breakfast · Spa · Check-in · Social Media · Pool Experience · Guest Reviews · Post-stay · PR & Media Presence +
Understand one priority experience.
A focused assessment of one priority area or moment in the guest journey, examining the sensory, environmental and experiential signals influencing how it is interpreted. We identify what is reinforcing the intended experience and where focused changes could create greater coherence and perceived value. Ideal for properties that have one specific area they want to understand and develop more deeply.
Pre-arrival · Arrival · Guestroom · Lobby · Breakfast · Spa · Check-in · Social Media · Post-stay · Pool Experience · Guest Reviews · PR & Media Presence +
OUR CORE PERCEPTUAL AUDIT
Sensory Foundations™
OUR CORE PERCEPTUAL AUDIT
Sensory Foundations™
OUR CORE PERCEPTUAL AUDIT
Sensory Foundations™
Understand how to improve the experience as a whole.
A property-wide assessment of how positioning, communications, environment, service and external perception come together throughout the guest journey, before, during and after the stay. Using the H5 Method™, we examine how these layers interact to shape the experience as a whole, identifying where greater alignment can strengthen positioning, perceived value and long-term recognition. Findings are translated into clear priorities, research-backed recommendations and a framework to guide what happens next. Ideal for properties seeking deeper strategic alignment across the entire guest experience.
Understand how to improve the experience as a whole.
A property-wide assessment revealing how the experience is actually perceived, where perception falls short of intention and which opportunities deserve attention first. We analyze the signals shaping perception across the entire guest journey, from positioning and communications to environment, service and external perception, before, during and after the stay. The findings are then translated into clear priorities, research-backed recommendations and a framework for what should happen next. Best for properties that are ready for a deeper strategic alignment.
Understand how to improve the experience as a whole.
A property-wide assessment of how positioning, communications, environment, service and external perception come together throughout the guest journey, before, during and after the stay. Using the H5 Method™, we examine how these layers interact to shape the experience as a whole, identifying where greater alignment can strengthen positioning, perceived value and long-term recognition. Findings are translated into clear priorities, research-backed recommendations and a framework to guide what happens next. Ideal for properties seeking deeper strategic alignment across the entire guest experience.
FROM STRATEGY TO REALITY
Experience Implementation™
FROM STRATEGY TO REALITY
Experience Implementation™
FROM STRATEGY TO REALITY
Experience Implementation™
Turn strategic direction into a coordinated experience.
Once the direction is clear, HAZIN can stay involved to guide its implementation alongside the property and the right HAZIN Partners. We bring in the expertise each priority calls for, brief and align everyone around the strategy, coordinate the work and oversee implementation, helping ensure the original direction carries through to the final experience. Best for properties that are ready to bring the strategy to life.
Turn strategic direction into a coherent experience.
Once the direction is clear, HAZIN can stay involved to guide its implementation alongside the property and the right HAZIN Partners. We bring in the expertise each priority calls for, brief and align everyone around the strategy, coordinate the work and oversee implementation, helping ensure the original direction carries through to the final experience. Best for properties that are ready to bring the strategy to life.
Turn strategic direction into a coordinated experience.
Once the direction is clear, HAZIN can stay involved to guide its implementation alongside the property and the right HAZIN Partners. We bring in the expertise each priority calls for, brief and align everyone around the strategy, coordinate the work and oversee implementation, helping ensure the original direction carries through to the final experience. Best for properties that are ready to bring the strategy to life.
EXTENDING THE BRAND EXPERIENCE
Signature Activations™
EXTENDING THE BRAND EXPERIENCE
Signature Activations™
EXTENDING THE BRAND EXPERIENCE
Signature Activations™
Create experiences that bring the right people closer to the brand.
We develop distinctive experiences around a specific audience, occasion or objective, creating moments people remember, talk about and associate with the brand. HAZIN shapes the strategy, concept and sensory direction, then brings together the right partners to create a cohesive experience around it. Best for properties looking to strengthen recognition, connection and brand presence.
Brand Events · Hotel Launches · Press Dinners · Brand Introductions · Collaborator Experiences · Member Gatherings · New-Market Activations · Cultural Experiences +
Create experiences that bring the right people closer to the brand.
We develop distinctive experiences around a specific audience, occasion or objective, creating moments people remember, talk about and associate with you. HAZIN shapes the strategy, concept & sensory direction, then brings together the right partners to create a cohesive experience around it. Best for properties aiming to expand their brand awareness.
Brand Events · Hotel Launches · Press Dinners · Brand Introductions · Collaborator Experiences · Member Gatherings · New-Market Activations · Cultural Experiences
Create experiences that bring the right people closer to the brand.
We develop distinctive experiences around a specific audience, occasion or objective, creating moments people remember, talk about and associate with the brand. HAZIN shapes the strategy, concept and sensory direction, then brings together the right partners to create a cohesive experience around it. Best for properties looking to strengthen recognition, connection and brand presence.
Brand Events · Hotel Launches · Press Dinners · Brand Introductions · Collaborator Experiences · Member Gatherings · New-Market Activations · Cultural Experiences +
THE SYSTEM BEHIND OUR APPROACH
THE SYSTEM BEHIND OUR APPROACH
THE SYSTEM BEHIND OUR APPROACH
Our proprietary framework for understanding how sensory and experiential signals interact with five neural states accross the guest journey to strengthen perceived value and shape a more coherent relationship between neural response, environmental experience and brand meaning.
Our proprietary framework for understanding how sensory and experiential signals interact with five neural states accross the guest journey to strengthen perceived value and shape a more coherent relationship between neural response, environmental experience and brand meaning.
H5
Neurosensory Activation System™
H5
Neurosensory Activation System™
H5
Neurosensory Activation System™
INTRIGUE
INTRIGUE
SAFETY
SAFETY
IDENTITY
IDENTITY
PROGRESSION
PROGRESSION
MEMORY
MEMORY
